Thursday, June 5, 2008

Return of Supermodels!

That's right, you read correctly: Naomi, Christy, Linda, and Cindy are all making a return and taking back what was once theirs.  Back in the 1990s there wasn't a fashion magazine without a supermodel. They were all on first name status, and everyone knew them and had a favorite. These models had personality and could really help sell a product. 

Unfortunately, the times of 90s models are finished. Now, its extremely rare to find any magazine without a celebrity face. Celebrities have taken the supermodel's place: they are the ones in the fashion ads, on the covers, and with the first name status.  Now the only model on first name status is Giselle; the rest are referred to as 'one of the Victoria Secret models,' or 'the really skinny one with the big eyes in that campaign.'  At least, that's what me and my friends say. 
But no longer will the models be unseen, they are making a comeback.  As I was reading through my large stack of Women's Wear Dailies (WWDs) last night, I came across the article that talked about how the supermodels are holding on with Fall European ads.  Now Linda Evangelista, who once said she wouldn't get out of bed for less than $10,000, is doing Prada, Naomi Campbell, is doing Yves Saint Laurent, Claudia Schiffer, is in Chanel and Salvatore Ferragamo, Eva Herzigova is in Louis Vuitton, and Christy Turlington is in Escada. And of course we still have Kate Moss gracing us with her beauty and telling us all to, "Get the London Look," from Rimmel

Don't forget the designers know these models, they are all a familiar face and they know what they are doing when they get on set.  That's why most don't have a problem with bringing back the supermodel. Most of the models have made a brand of themselves, which can only enhance the designers clothes. 

These beauties are still formidable opponents against the celebrity craze, and you never know just how this could end. 

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